NC joins other states in allowing college athletes to make money from brand
THREE DIFFERENT WAYS, YET COULD
NOT REACH THEM.
>>> COLLEGE ATHLETES IN NORTH
CAROLINA CAN NOW RECEIVE
COMPENSATION FOR THE USE OF
THEIR NAMES, IMAGES, OR
LIKENESSES.
RULES THAT ARE QUICKLY BEING
SHORTENED TO THE NIL.
>> WITH THE STROKE OF A PEN
TODAY, WE JOIN MORE THAN WITHIN
TWO DOZEN OTHER STATE THAT HAVE
SET SIMILAR GROUND RULES, MANY
IN JUST THE LAST WEEK.
ADAMMENT HAS THE LATEST.
>> Reporter: IT IS CLEAR THAT
COLLEGE ATHLETICS IS HEADING IN
A NEW DIRECTION.
EARLIERED TO, THE GOVERNOR LAID
OUT SOME OF THE RULES OF THE
ROAD.
STATE SENATOR NICHOL HAS PUSHED
TO ALLOW STUDENTS TO PROFIT.
TO HIM, IT'S ABOUT FAIRNESS TO
THE STUDENTS.
HE WANTS THE RULES TO BE FAIR
AS WELL.
>> YOU HAVE MULTIPLE OTHER
STATES THAT HAVE LAWS ON THE
BOOKS, AND WE WANT TO BE
COMPETITIVE WITH OTHER STATES
AND HAVE CONSISTENT RULES.
>> Reporter: GOVERNOR COOPER
ISSUE AN EXECUTIVE ORDER THAT
SAYS NOW THAT SCHOOLS CANNOT
PAY STUDENTS FOR THEIR IMAGE OR
LIKE WITNESS, AND ATHLETES
CANNOT ENTER INTO A DEAL THAT
IS IN CONFLICT WITH A SCHOOL'S
DEAL OR MAY HURT A SCHOOL'S
IMAGE.
>> I TONIGHT THINK SCHOOLS WILL
GET HURT BY THIS AT ALL.
I THINK LIKE EVERYTHING ELSE,
WE'RE AFRAID OF CHANGE.
I CAN'T WAIT FOR THIS.
>> Reporter: ADAM GOLD IS A
WRAL SPORTS ANALYST.
HE DOESN'T HAVE THE EXPERIENCE
THAT OTHERS HAVE ABOUT HOW THIS
MAY ALL PLAY OUT.
IN FACT?
>> THERE SHOULDN'T EVEN BE AN
RULES.
WE SHOULD JUST TREAT THEM LIKE
REGULAR STUDENTS.